Think of your email like a corkboard. Your corkboard has been beautifully crafted to hold all of your compelling photos (content), which are going to attract the eyes of many viewers.
Protect Your Corkboardīefore we dive in, let's start with an analogy. To help you better prepare your next email for Outlook, we've outlined a list of helpful tips below. Outlook doesn’t have to be the antagonist in our marketing stories. This may be the part in the story when desperation kicks in, but don’t let it. What happened? How can you stop your other emails from following the same fate? Will anyone notice if you shed a few tears into an afternoon glass of wine at your desk? Unbeknownst to you, Outlook has managed to change your entire email. The HTML masterpiece that you slaved over has now been whitewashed - photos are missing, text-alignment is jumbled, and everything is 11-point Calibri.
You do seemingly everything in your power to make sure every aspect of the email checks out okay, but when you send it to your boss for approval, you immediately receive a fiery response. It starts with a meticulously planned email campaign, a carefully selected group of recipients, and a beloved email template to deliver your content exactly as you intended. As marketers, there’s a story that we know all too well.
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